A business friend of mine said to me a few days ago, “what’s the point of writing for my blog, no one reads it”. She was speaking about her blog that is attached to her online shop. The general assumption is that you should have a business blog but do you know why you should?
More pages for the search engines
Most businesses don’t have extensive websites. If you are small or a one-man-band then you most likely have a 5 page site. It won’t change and nothing for the search engines to come back for – nothing new to see. Add a blog and write a post a week and you will have, after a year, 52 new pages.
Not for you, it’s for your customers
A blog is not really for you or your business. It’ a communication channel, the way in which you demonstrate knowledge, announce new products. A way in which potential customers can ask questions, existing clients can keep in touch with new developments. So you business blog is for them, your customers.
Discovery – from visitor to customer
Having a 5 page website means less chance of being found on search engine results pages. You can increase your exposure by having more pages. A blog can do this for you easily, use it as a marketing tool. An almost free tool that can help you with social media by using RSS feeds etc.
Do you really mean, ‘no one reads it?’
One last thing, when you claim that no one reads your business blog, do you have the figures to prove it? Are you using an analytic’s package? Is there in fact, a lot of people visiting your blog but leaving disappointed that there is nothing new to see?
