You know when you have been out shopping for something and you see what you think is the ideal item but you are not sure to get it, do you mention it to friends?
Often when you are not sure you speak to friends or perhaps you look it up on the Internet just to get another view. They may tell you they saw it too and bought it and loved it.
You effectively have taken some ones testimonial in to account. So why not make this work for your business blog?
Contact previous and current clients and customers. Ask them to write a testimonial, just a paragraph or two. Ask them if you can mention their web address and use their name or perhaps business name. This helps to add authenticity.
Once you have created a testimonial page on your blog, make sure it’s visible to everyone. If a visitor is not sure whether they should buy from you, reading the testimonial page should be enough to push them in to being a customer.
Check out Nikki Pilkington’s testimonial page to see what I mean
