If you just taken delivery of a new website, an investment into your sales and promotion of products and services, then there are things you will need to know. There are also things you should be doing. A website should be working for you 24 hours a day but you need to kick things off.
A tool in left in the workshop not doing anything is not productive. A tool all setup, configured and working will be a benefit to you and your business. So what buttons do we need to push to get a website up and running and being productive?
Does it do what it’s meant to do?
You think you know your customers, you feed information to the web designer and they created a fantastic site. But it is really what the customer wants? Ask a few of your existing clients what they think? If it’s’ a brand new site for a brand new business then you will have to ask around. If the site is supporting a bricks and mortar shop then ask customers who come in, if they would review the site.
What you need is a positive indication that the new site is doing what it is intended to do. Otherwise, adapt, edit, redesign and re-evaluate.
Who knows about it?
Unless you tell everyone it exists then no one will visit. Put the new web address on business cards, compliment slips, invoices, shipping notes etc etc. Send a letter to existing clients announcing that the site is there and tell them why. Start exploring social media and look for places like forums where you can take part in conversations.
You could go back to ‘old marketing’ tricks like a launch party. You could invite local press and bloggers to attend.
Measure, test and edit
Leonardo da Vinci famously said, “Art is never finished, only abandoned”. That is the same for websites. You need to measure and test that the site is doing what it should. As your business changes and adapts to the market and customer demands then your website needs to as well.
This is not the end, just the beginning
A website for your business is not the end of the process. Get involved with social media, consider adding a blog to provide more to your customers and clients. Read, become knowledgeable on the latest developments and trends. Now one is going to tell you that you are being left behind. The only clues will be in poor sales and then it might just be too late.
Tip number 5
Now it’s your turn, tip number 5 comes from you dear reader. What else should be done? The site is done and online and now you are waiting for success to come knocking. What else can be done? Love to see your comments!