I like to experiment with my sites design to see what effect it has on visitors. For each change I make, I check my analytic’s to see if visitor counts go up or down. So far I have found 5 changes that have helped to increase visitor counts and possibly page views.
Make your font size bigger
Screen sizes and resolutions vary, from tablets starting from 800×480, netbooks with 1024×600 to desktop computers with 1280×1024. If you have small text then it will look fine on most netbooks and laptops but when the resolution is high it will be unreadable. Yeah you can adjust the browser to make it look bigger but that can be a hassle for many.
Just by increasing your font size by one or two levels, you can make the writing so much easier to read. Visitors will appreciate it by reading more than just the page they landed on
Get the contrast right
Newspapers are generally black writing on a white background, it makes them easier to read in most light levels. If the contrast for your text is all wrong then visitors will not become readers. Make sure the text is clear, readable and in suitable contrasting colours.
Line spacing
Again, this is to ensure that the text is readable. Give a little more space between each line so that the text is easier to follow with the eye. Visitors won’t hang around if reading is difficult.
Use large images
If you have a photo in your post, make it large. Especially if it’s before the text of the post. it will help to catch the eye. You may want to experiment a bit because you don’t want to make the image too large that it spills over to the right hand column (if you have one).
Use sharp and clear images
Make sure the image you use is clear, sharp and in focus. If it contains writing, make it readable. I hate it when a picture contains text and I can’t work out what it says. I bet others feel the same too. Quality images that summerises the post can make the whole thing look much more profesional.
