This week, several news stories got my attention. Not quite worth blogging about on their own but still worth mentioning.
The first comes from SEOMOZ, Lifting A Manual Penalty Given By Google (Personal Experience)
On the 15th of August 2012, our agency’s website (which was in the middle of a complete redesign) was hit with a manual penalty by our friends over at Google. This came completely out of the blue to us, as we’re a fairly small agency that has never taken part in any unorthodox link building techniques. We offer link building services to our clients and pride ourselves on carrying out only high quality and white hat work.
There is a positive outcome to this story thankfully. However the details of how they resolved their problems gives us insight on what not to do.
Other stories from Google relate to G+, We start with SEMRush, How to Get Leads with Google+
Some business owners balk at the thought of adding Google+ to their social media marketing mix. But as the saying goes, they may be cutting off their nose to spite their face by doing so. The truth is, Google+ has some distinct advantages over Facebook, Twitter, and LinkedIn as a marketing tool. And if you get started now, you will have the edge over your competition when they finally see the light and start using this service.
Two of the features that enable Google+ to stand out over its competition, and help companies to generate leads, are Hangouts and Communities. Hangouts are essentially online video chats that are limited to 10 people. Companies can also automatically record and broadcast their video chats on YouTube with Hangouts on Air, opening the potential audience for your video chat exponentially.
We continue with Search Engine Land, Google Upgrades Its Google Places Dashboard With Google+ Local Integration
Google has begun a staged upgrade of its Google Places Dashboard — the backend tool that allows local businesses to manage their business information that appears in Google’s search results. A new dashboard that looks much more like the current Google (and Google+) aesthetic, and also offers some new functionality, will be available “over the coming weeks.”
It’s the latest step in Google’s (very) slow process of updating its business listings management from Google Places to Google+ Local. The consumer side of that switch happened last May, when Google’s local search results and listings became Google+ Local.
If you have any suggestions for Sunday Reading then please get in touch