My previous posts about search engine optimization have given you some idea of what you can do yourself. There are professional companies out there that can do it for you but no one can really guarantee getting your site placed on the first page of search engine results. Over the years search engines have evolved and what used to be important (meta tag for keywords for example) are no longer important. There is more emphasis on content and ensuring it is relevant.
So here is what you can do (and it works!)
Doing the important stuff
Keywords in Title, description and text: This is still important but ensure that the text of the page is very relevant to your chosen keywords.
Incoming links: Leave comments on other sites, write something unique for an article directory and make valuable contributions in forums (make sure your profile or signature as your web address in it).
Optimize your site or blog: Use keywords and make sure the main text is relevant. Use keywords in titles but they must also be attention grabbing. Remember, visitors read your words – not search engines.
Provide a map: get on to the search engines webmaster sections, upload site maps and check to see if there are any errors that the search engine has found. Analytic’s are a really useful tool so if they are there to be used, use them.
Good to get going
These are just the basic steps and there is a lot more. However, these are things that you can do for yourself. Combine the above activities with Twitter and Facebook and you can only do good and enhance your websites standing in search results.
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