Your email address that you use to correspond with your current clients and future propects might have a really bad smell. Your email address may well be really stinky!
Do you find that emails go unanswered, people not getting back to you?
Do you use an email address that goes with your domain name? No? Then your email address stinks!
Why your email address stinks and mine doesn’t.
Switch to your email client and take a look at the junk folder for a moment. Take a look at the email sent-from addresses. Here is a small selection from my junk folder…
Can you see that the messages came from AOL and Yahoo?
Here is an example of a junk message I seem to get 2 or 3 times a week…
As you can see, this message was sent from a Yahoo email address. If this was sent from a real business then surely they would be using an email address with their domain name?
These email addresses stink because they imply they are real businesses but use free email accounts.
I communicate with clients using the address that goes with my domain. The same for my news letters and other services that send out messages on my behalf.
Why stinky email addresses are a problem
- When ever I get an email trying to sell me something, I check who it’s from. If it has a free email account, such as Yahoo or Gmail, then I send it straight to the junk folder. I bet you do the same.
- Your email with a business proposition but sent with a free email account, is more likely to be filtered out and sent automatically to the junk folder.
These two things would explain why people don’t respond to you. Either they think it’s junk or the email program does.
Make your email address smell better
Every hosting package for a domain should include email options. Most have easy setup instructions for the leading email programs. If you’ve got it then why not use it?
Create email addresses relevant to what they are for, for example, sales@…, info@…, support@… etc. It then gets obvious what they are for, support@… is for getting help and asking questions.
By using your domain name in your email address, not only do you smell better but also it’s just dammed more professional!