We already know that Google (Yahoo as well…possibly) is using MicroData to help identify authors. We know that Google is using it to adjust search results along with G+ button clicks. Before long, we will have ‘author rank’!
According to a recent article on Search Engine Watch, Want to Rank in Google? Build Your Author Rank Now…
In “SEO Revelations for 2013″, I wrote this about rel=author: “This will be the big new ranking signal for 2013″. A mere 19 days later, a very interesting excerpt from “The New Digital Age”, the upcoming book authored by Google Executive Chairman Eric Schmidt, made some headlines:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
Irrelevance? Wow! That’s a strong statement.
Here is the message: If you want your content to rank in Google, build your author authority (“Author Rank”) now. Google hasn’t taken this position solely to create a binary signal (got a profile, you’re good; no profile, you aren’t). How much authority you have as an author is going to be a big deal.
I have already mentioned a similar quote by Larry Page and discussed it’s importance. If you are not already taking steps to state your authorship and authority, then you better start on it now.
One thing that has not been mentioned but you can bet the dog on it that it’s coming – brand/business authorship. Even if it’s worth less than personal authorship, they will soon have to deal with it.