So far, the once invite only service Google Plus has been for users only. Businesses have been stopped from creating user profiles for their own use. Any found were removed.
According to Adage article, Google+ Lays the Groundwork for Business Profiles…
At Ad Age’s Digital West conference last week, Christian Oestlien, group product manager for social advertising at Google, announced it’s close to unveiling Google+ business profiles that will permit companies to create pages and circles like those of an individual user of the social network. It’s an about-face from a July blog post in which Mr. Oestlien wrote that businesses should refrain from setting up profiles, noting a policy team was working to shut down profiles set up on behalf of companies. A number were killed, including those for Sesame Street, MTV and Mashable, all of which had enthusiastically tried to set up a presence on Google+ only to be told Google+ wasn’t ready for them.
The question many will be asking, do I need another business page? Hard to tell at this stage. If ‘circles’ are being offered then I can only assume that business profiles will be interactive. If they are to be treated the same as user profiles then the answer will be yes, you may well need another profile. However in my view it will need some level of automation. Will these profiles allow RSS feeds to be added?
Another new element in your social marketing mix…
