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Posts tagged G+

Study: 82% of Facebook users are active; 30% higher than G+, Twitter

What do four out of five Facebook accounts have in common? According to a new report by globalwebindex, 82% of Facebook accounts are active users (compared to 62% for Twitter and 60% for Google Plus) .

Despite their differences,  things are looking good for all concerned (though there is one conspicuous red flag).

Facebook has the highest percentage of active users.

It’s one thing to have the largest social network in the world, but for it to have 30% more active participation than it’s competitors is awfully impressive. This is the social network that may or may not be losing millions of customers each month, so it will be interesting to see what Facebook self-reports to the SEC and what other third-party apps report. If Facebook was able to maintain its user base affinity despite its EdgeRank filter and myriad advertising tactics, this would be a huge victory for them.

By Pictofigo (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons Twitter has biggest year-over-year growth (by percentage); Google Plus may be #2?

The study also revealed that year-over, Twitter saw 44% active user growth compared to 35% for Facebook and 33% for Google Plus. So it may be that Google Plus isn’t necessarily seen as a replacement for Twitter or Facebook but as a “third way.” In any event, it appears that Twitter was gaining momentum even before Vine and #music were introduced onto the platform. It will be interesting to see if the platform can continue this rate of growth.

The study also anoints Google Plus as the number two social network by size (discounting YouTube)., although in the comments of the study synopsis the analyst puts some doubt into that assertion by intimating that the number reflects the entire Google site and not just plus.google.com. So that happened.

Here’s the red flag.

By all accounts this looks like a pretty comprehensive look at social media globally. However, in this study globalwebindex asserts that men are the dominant gender on all of the aforementioned social networks. This is consistent with conventional wisdom about Google Plus and LinkedIn, but for Facebook and Twitter, this is a radical departure from conventional wisdom and many other third-party reports. Because this is a global study there may be higher male usership outside of the U.S., Canada and U.K.. But particularly for Twitter which has 70% of it’s user base in the U.S, Canada, and U.K., it would take a supermajority of male users in the other countries to get active male usership to the 61% that they claim. I’m not saying it’s untrue, I’m just saying I’ve never seen a gender demographic for Twitter or Facebook that skewed male, so this point may require further substantiation.

This study was a self-reported study of social media behavior, so it’s very possible that the sample wasn’t representative of internet user demographics. That said, the patterns of growth that the study describes are compared to a similar sample of users so they may be valid insights with skewed percentages. In any event, this data is compelling. It will interesting to see if subsequent studies substantiate these findings.

What do you think? Have you noticed growth on Twitter? Increased activity on Facebook? What do you make of Google Plus (possibly) being the #2 social network?




Illustration by Artist: MorleySize: 27″x19″Publication: [Washington, D.C.] Agriculture Department. War Food Administration.Printer: U.S. Government Printing Office [Public domain], via Wikimedia Commons
Illustration by Pictofigo (Own work) [CC-BY-SA-3.0], via Wikimedia Commons

Google+ now features communities, why small business should be interested

google-plus-communities The latest update to Google+ allows the creation of online communities. While not a staggering advance, it’s timing is interesting. Even if Google has been planning the update for a while, the new features come hot on the heals of the problems Facebook was having with fan page reach.

Facebook’s last bit of controversy hung around for quite some time. The main problem was that not everyone who clicked ‘like’ on a fan page would see every update from that page. Unlike Facebook, Google+ gives the controls over to those posting and reading. Don’t forget that every +1 clicked is counted along with  200 or so other items in their search algorithms.

If a business created a community around a brand or individual products on Google+, clicks on the +1 button will be worth more than clicking ‘like’. Also, reaching out to members of the community should be easier and more meaningful.

Will large brands move away from Facebook? Not for sometime. Samsung recently spent $10 million on Facebook advertising and sold  $129 million worth of Galaxy S III smartphones.

So if the big guys are going to stay away, it’s a great time for the small to medium sized business’s to get started on G+ communities.

The HubSpot blog has a post about creating and joining communities, Google+ Now Lets Users Create and Join ‘Communities’.

Sunday reading: Google opens to Teens but hates your website

Two Google related items for you to read while relaxing this Sunday.

SlashDot reports that Google has now open up G+ to Teens. Any one older than 13 can now register an account.

Google+ did not initially target the younger crowd and kept itself available only for users above the age of 18. Besides, opening up to youngsters over the age of 13 the social network also added improved safety features to keep the younger crowd protected. Now it features more rigid default settings for privacy but, they can be overridden none the less.

Good article from Problogger by Belinda of The Copy Detective25 Reasons Why Google Hates Your Blog.

The cold, hard truth is that Google hates your blog. And it’s nothing personal. You just don’t have anything that Google wants.

Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. If you’re not sure if Google really hates your blog, or whether it’s just ambivalent, then step through these warning signs.


Facebook changes, like?

Facebook has rolled out a few changes and there are more to come. Google has moved their network in to beta (still testing) and added more features. The battle is on for the top dog social network.

The question is, which one will you choose?

You can debate it on the Tint-Network Facebook page or on my G+ post. You can even leave a comment here!