I nearly missed this, not sure if it’s because of my own lack of attention or due to the quietness of arrival. However, it seems blogger will be offering Google+ as a commenting system. This seems to be similar feature as per Facebook comments but so far only on blogger.
Engadget picks up on the privacy issue, from Google+ extends its reach into Blogger comments,
Blogger users can enable that feature in their dashboard, which will let them see both comments left directly on their blog and those made about their blog on Google+. Notably, it will also let users chose to either comment publicly or privately to only those in their Google+ circles — and, conversely, choose to only view comments from their circles instead of the teeming masses.
The Next Web discusses the advantage that Google has, it owns Blogger so it already has a huge audience ready to use the new system. From Google+ comments arrive on Blogger, shows drive to link the social network to all Google services,
Publishers that enable the new commenting system will see people’s activity from those directly on the site and those who are talking about the content right from Google+. Additionally, readers can leave comments specifically for those in their circle or in public depending on how comfortable they feel. In a way, the specific visibility option given by Google+, which does not appear to be on other commenting platforms. So if you’re particularly fascinated by a certain story, being able to comment but leave it to your close friends or those that you know would be fascinated by the dialogue, you can.
The comments platform also allows for tagging and threaded conversations so that particular discussions don’t get lost in the rambling.
As ever, Google will see this a trial. Depending on it’s success, we may see it rolled out to other services like Youtube.
Following the research the showed Twitter has a big effect on SEO, another has shown something rather different. A post on Open Forum, New Study Reveals Best Social Media for Search Ranking, discusses how a company called TastyPlacement put the networks to a not-totally-scientific but still revealing test, pitting Google+, Facebook and Twitter against each other.
The Austin-based company created six websites based in six similarly-sized U.S. cities and let them sit for 10 months. Then the researchers spent a month promoting five of the websites in one of five ways: Twitter followers, tweets and retweets, Facebook shares and likes, followers to the site’s Google+ business page and Google+1 votes to the homepage. The sixth site received no promotion to act as a control.
At the end of the month, the company measured how each site’s search engine ranking changed for a set of keywords. The changes over the month ranged from dropping 1.22 results to a rise of 14.63 rank positions—suggesting that social media does have an influence on search results.
The results showed that, “Google+ had the greatest effect. The website linked to a Google+ business page with 100 followers, yielding a 14.63 rise in search position. The website that had 300 Google+ votes rose 9.44.”
Facebook also had an effect, “Facebook promotion had a small but demonstrable effect on the rankings. After 70 Facebook shares plus 50 “likes,” the test site here rose 6.9 in the rankings.”
It seems Twitter was the worst performer, “…made a poor showing, at least in this study. After 50 tweets (and some retweets)—some original and some from the company—the linked site rose just 2.88 in the rankings. The truly bad news for fans of Twitter promotion is that the Twitter-promoted site actually did worse than the site with no promotion at all, falling 1.22 in the rankings, versus the no-promotion site dropping only 0.11.“