The Ferengi are quite possibly the best at business in the known Universe. What makes them so good is their Rules of Acquisition. The ultimate set of rules which they live by and conduct business – most of the time. However, not every knows that those same rules can also apply to blogging, some of the rules anyway.
We can skip a few (such as number 31 – Never make fun of a Ferengi’s mother and number 286 - When Morn leaves, it’s all over) and head on to those most relevant…
Rule number 9 – Opportunity plus instinct equals profit.
Blogging creates opportunities. It’s amazing the people you connect with and I have connected with some amazing people. They are the ones who will expose the opportunities in front of you.
Instinct for me, is recognising when opportunites arise. Not everyone has it but it can be improved on. Read lots, connect with people, reach out when you need help. You can learn to improve but you must be willing to.
Rule 62 - The riskier the road, the greater the profit.
Don’t be scared to stick your neck out about something. However don’t be controversial with out a good reason. While every one is writing about something and being mediocre about it, say something different. Say it like you see it.
Rule 64 - Knowledge equals profit
This should be obvious, be the expert. Show them all that you know exactly what you know, be the leader in your field!
Rule 203 - New customers are like razor-toothed gree-worms. They can be succulent, but sometimes they bite back.
You blog about your products and services and you have loads of positive comments. Then there is the one where they complain bitterly about your business. Going to approve it? Do it, this is an opportunity. Nothing says more about your business then how you deal bad situations. Respond to that bad comment and make things better. Show that you care about your clients and customers.
Rule 208 - Sometimes the only thing more dangerous than a question is an answer.
Ask your blog readers a question but don’t answer it for them. This way you can encourage interaction, comments etc. But the tough questions you might not want to ask, such as ‘What do you think of the products and services’, should be asked. Get feed back and make sure you are on the right track.
The unwritten rule - When no appropriate rule applies, make one up
So what rules do you blog by? Have you created your own that you follow?Does it make you a better blogger? Do you have rules in life? Do they make you a better person? Follow your own rules to be a better person and blogger but remember – be just like a Ferengi, adapt the rules to each situation.