Where business & the Internet meet and have tea

Posts tagged twitter

Why Twitter Is Not A Waste Of time, It Can Save Lives

I know this is slightly beyond the range of topics I normally cover but I really wanted to share with you something that caught me eye today. It’s a blog post about the power of Twitter. I promote social networks as ways of reaching out to customers. You can also reach out to people when you are in a crisis. As the post shows, when people need help they can use Twitter, they can reach out to caring people.

This really demonstrates the power of social networks…

From my friend Dino’s blog, When Someone Says They Don’t See the Point in Twitter Show Them This

I think that while there are some merits the reasons people give for not using Twitter that much of this comes from a misunderstanding of what Twitter is, how it can be used and the way it is shaping culture and society in sometimes quite radical ways.I do not think it is too excessive to say that on occasion Twitter has been able to transform lives and after you have read this blog I think you will come to see not just the possibilities that Twitter has allowed, but the sometimes astounding acts of the people that use these tools.

Comparing the use of Twitter as a tool to reach compassionate and caring people, as detailed in the post, to a reason to use it for business – would be cynical. But if you are a business and dismissing Twitter as a waste of time, hopefully you will reconsider.

Nobody Likes Your Auto DMs by @kanecotweet

Just like talking about religion at a cocktail party, or mistakenly asking an overweight friend when their baby is due, sending an automatic direct message (DM) to a new Twitter follower is one of those things we’re told you should neverdo, but people do all the time anyway.

It’s been this way for years, even though…

…endless blog posts have been written about how much people dislike auto-DMs, like…

…stats have been posted showing their ineffectiveness…


…and even Twitter themselves caution against using them:

Including an automated “thanks for following” message to your new followers might be annoying to some users. We do not recommend, but generally do not regulate, this behavior; if you receive a DM you don’t like, you can un-follow that user and they will no longer be able to send you messages.

So, the big question is: if everyone hates auto-DMs so much, why do they still exist?

The auto-DM is the cockroach of social media. It is hard to kill.

Either auto-DM’s are producing a return for some people or the people tweeting them do not understand how the messages are perceived. Both rationales could stand to have some holes poked in them.

Let’s tackle the later, first:

Auto-DMs probably seem like a logical marketing response to someone following you on Twitter.

What many people do not understand however, is that someone following you on Twitter isn’t an action to which a marketing response is necessarily warranted.

  • Being followed or following back is not always an indication that someone want to be friends with you, (although it may feel that way.) It simply means that you are being added as a cog in their communication network.
  • Being followed or following back is not always an indication that someone would like to do business with you, (although it may feel that way, too.) It ranks far lower than taking your cold call or opening your direct mail piece.
  • Being followed or following back is not always an indication that you are necessarily desired and wanted in every conversation, (although it definitelymay feel that way.) It just means you now have the option to participate like everyone else.

608px-Cockroach As far as a return is concerned, the reality is that most people don’t see a huge return on auto-DMs (see blog posts above for some of the reasons why.)

But, as with all social media metrics, the real answer on determining return is, “that depends…”

  • What are you saying? Is your content spammy? Then yes, people will probably hate it. But if it’s helpful, (For example, If you have recently changed Twitter names, an auto DM could alert your followers to the change) it could be effective.
  • What does “return” mean to you? What exactly are you hoping this DM will accomplish? Drive traffic to your site? Get people to follow you back? Get people to talk to you? Depending upon your goal (and, of course, how your DM is worded) you may be able to get followers to do something. It just may not be something substantial. And, of course you will risk losing followers in the gamble.
  • What does your audience want/need? Have you done your homework on who your audience is and what they really need, or are you just using the DM to promote yourself? If you have compelling content, a logical thing you are asking your audience to do — and you know they will like doing it — then, yes, an auto-DM may be the ticket. Again, know that you could risk losing followers in the process.

No, auto-DMs are not evil — just like cockroaches are not evil. Both exist (and are hard to kill) for a reason. They both have a place in our ecosystem, whether we want them there or not.

But, think long and hard about auto-DMs before you send them. Because, at the end of the day, our first response…our primal response…to a cockroach is to squash it on sight.

DM the wrong thing to your followers and you could find yourself quickly squashed, too.

The original post, “Nobody Likes your Auto DMs” by Jennifer Kane was originally published on the Kane Consulting website
Original Article
By Joe Mabel (Photo by Joe Mabel) [GFDL or CC-BY-SA-3.0], via Wikimedia Commons
Cochroach photo is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

Study: 82% of Facebook users are active; 30% higher than G+, Twitter

What do four out of five Facebook accounts have in common? According to a new report by globalwebindex, 82% of Facebook accounts are active users (compared to 62% for Twitter and 60% for Google Plus) .

Despite their differences,  things are looking good for all concerned (though there is one conspicuous red flag).

Facebook has the highest percentage of active users.

It’s one thing to have the largest social network in the world, but for it to have 30% more active participation than it’s competitors is awfully impressive. This is the social network that may or may not be losing millions of customers each month, so it will be interesting to see what Facebook self-reports to the SEC and what other third-party apps report. If Facebook was able to maintain its user base affinity despite its EdgeRank filter and myriad advertising tactics, this would be a huge victory for them.

By Pictofigo (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons Twitter has biggest year-over-year growth (by percentage); Google Plus may be #2?

The study also revealed that year-over, Twitter saw 44% active user growth compared to 35% for Facebook and 33% for Google Plus. So it may be that Google Plus isn’t necessarily seen as a replacement for Twitter or Facebook but as a “third way.” In any event, it appears that Twitter was gaining momentum even before Vine and #music were introduced onto the platform. It will be interesting to see if the platform can continue this rate of growth.

The study also anoints Google Plus as the number two social network by size (discounting YouTube)., although in the comments of the study synopsis the analyst puts some doubt into that assertion by intimating that the number reflects the entire Google site and not just plus.google.com. So that happened.

Here’s the red flag.

By all accounts this looks like a pretty comprehensive look at social media globally. However, in this study globalwebindex asserts that men are the dominant gender on all of the aforementioned social networks. This is consistent with conventional wisdom about Google Plus and LinkedIn, but for Facebook and Twitter, this is a radical departure from conventional wisdom and many other third-party reports. Because this is a global study there may be higher male usership outside of the U.S., Canada and U.K.. But particularly for Twitter which has 70% of it’s user base in the U.S, Canada, and U.K., it would take a supermajority of male users in the other countries to get active male usership to the 61% that they claim. I’m not saying it’s untrue, I’m just saying I’ve never seen a gender demographic for Twitter or Facebook that skewed male, so this point may require further substantiation.

This study was a self-reported study of social media behavior, so it’s very possible that the sample wasn’t representative of internet user demographics. That said, the patterns of growth that the study describes are compared to a similar sample of users so they may be valid insights with skewed percentages. In any event, this data is compelling. It will interesting to see if subsequent studies substantiate these findings.

What do you think? Have you noticed growth on Twitter? Increased activity on Facebook? What do you make of Google Plus (possibly) being the #2 social network?




Illustration by Artist: MorleySize: 27″x19″Publication: [Washington, D.C.] Agriculture Department. War Food Administration.Printer: U.S. Government Printing Office [Public domain], via Wikimedia Commons
Illustration by Pictofigo (Own work) [CC-BY-SA-3.0], via Wikimedia Commons

Don’t Give Up on Social Media Before Doing This by @MorganCarrie

This is a guest post by Carrie Morgan, from  Rock The Status Quo

roll over

Fantastic business success doesn’t always translate into marketing success – especially when it comes to social media. If your efforts on Facebook, Pinterest, LinkedIn or Twitter aren’t driving results… don’t roll over and play dead.

Enter the social media audit.

An audit simply involves taking a mindful approach to your social media, and connecting your activity with specific goals and the right target audience.

Here are a few things to consider:
• Who do you want to reach? Why?
• Are you using the right social platform(s) to reach them?
• What motivates them?
• Are you publishing content that speaks to those motivators?
• What is your end goal – sales? reach? leads?
• Are you accomplishing that goal?
• Why or why not?
• What can you change or enhance to be more successful?

By evaluating your strategy and activity on a consistent basis, you ensure it is headed in the right direction.

You can do this quarterly, or tied to a major company milestone, such as before a new product launch, after an acquisition, or when someone joins the marketing team or you hire a new agency. I recommend NOT doing it annually, however, as that is simply not often enough to catch problems.

Most companies (and even agencies) are consistently making blunders in these specific areas. So if you aren’t sure about doing an audit, start here by comparing your activity to these top mistakes:

1. TOO PROMOTIONAL. Remember it’s about them – not you.

2. LACK OF CONVERSATION. Are you posting too much or not enough? Are you being social by tagging other people, and posting/commenting/liking on other pages?

3. LACK OF MONITORING. Are you watching what is being said about your brand?
Responding quickly enough? Don’t let dialog about your company or product happen without you.

4. THINKING EVERYONE CARES. Do you understand your audience, and are you giving them what they want? Or are you feeding them what you want them to see… Nobody cares about your company, brand or product unless you give them A REASON to care.

5. NO INCENTIVE TO LIKE. On Facebook, for example, most people only like a handful of brand pages. Are you giving them a reason to follow you, or are you just regurgitating boring content that can be found all over the internet. How are you different? Fresh? Engaging? How is your company page different than most?

6. LACK OF CREATIVITY. Just because you are using social media for business doesn’t mean it has to be boring. People crave content that is fun, that sparks controversy or opens the door to conversation. They don’t want a news feed, an advertisement, or being told what to think. Ask what they think! Are you not seeing any likes, comments or shares? No engagement is a red flag that screams, “BORING!”

Success with social media comes down to understanding your strategy, understanding your audience, and creating something that fits both while accomplishing your end goal. Regular audits should measure against all of these things, and help you drive change.

Don’t be afraid to make major changes, if what you are doing doesn’t work for you. CHANGE IS GOOD.

24 Easy Ways to Build a Targeted Twitter Following

This is a guest post by Adam C, founder of Blogging Wizard

twitter In this post you’re going to learn 24 extremely easy to apply tips and tools that will not only allow you to build targeted Twitter followers but also allow you to draw more attention to your tweets and get noticed while increasing productivity.

If you’re not using Twitter or even if you’re not devoting much time to it then now is the time to start because everyone else is – you don’t want to be left in the dust do you?

Maybe you’ve tried Twitter and felt it’s just not working out for you and isn’t producing the results that you hoped for – I understand and sometimes there just aren’t enough hours.

If you need to, make it a new year’s resolution to devote a bit more time to Twitter and try and make it work for you.

Top Tips for Building Your Targeted Twitter Following


1. Scale up your tweets

The odd tweet each day, or every few days really isn’t going to get you noticed so try scaling up the amount you tweet to between 10 and 20 then see how things improve.

If you’re struggling for time to put into Twitter then I can completely understand but there are a few other things that you can do such as Tweet scheduling within Hootsuite or sharing posts from other people in your tribe in Triberr (see the recommended tools section for more on this).


2. Follow big names on Twitter

This can work great because a popular technique of building targeted followers is by following the followers of a “big name” within your niche so by following authoritative figures you will actually end up building your followers.

This does work best if the “big names” that you follow post similar content to the content you post on Twitter – this way you will be able to ensure that the followers you do gain from this are much more targeted and have the potential to be very interested in some of the content that you share.

If you end up with untargeted followers chances are that they’ll most likely un-follow you soon enough.


3. Don’t just tweet your own content

You need to start off by building trust with your new found followers so if you just tweet your own content then this will just label you as a self-promoter.

However, if you tweet other peoples content as well then you are contributing to the flow of information but remember that if you tweet content then that will appear as a validation of what’s mentioned in that content so don’t just tweet any old rubbish.

You may want to avoid tweeting competitor’s posts and think about posting something amusing or even controversial but don’t troll because trolling just isn’t cool and is bad karma.


4. Tweet multi-media content

They say that a picture is worth a thousand words; by that logic you could argue that a picture is more than 7 times valuable than a tweet containing only words.

This will give you another way to start boosting the number of your daily tweets and you can use it as another way to engage with your followers and possibly even send some content viral .


5. Know when to automate Twitter and when not to

Some may disagree with even associating the word “automation” to Twitter and I can definitely see why.

There are a bunch of automation tools available and every one of them is currently being abused by at least some of their users.

The truth here is that you can automate certain elements of Twitter but if you automated it 100% then you will completely kill any potential conversation that you could start.


6. Write click bait style headlines

What you need to understand is that when users start following a lot of people on Twitter their feeds can get a bit messy so at that point it becomes difficult for your tweets to stand out.

If you just use boring headlines and status updates then you’ll fall down flat but if you add an element of mystery or use some other way to urge users into clicking your click through rate and therefore traffic that you’ll receive will improve a lot.


7. Ask for retweets

Studies have shown that asking your followers to retweet can help increase your retweets by up to 4 times.

The study also shows that the best format to use for this is “Please ReTweet” although there are people that are still sceptical of the data from this study; trying it can’t hurt right?


8. @ Mention other users when you Tweet their content

Your aim should be to get on the radar of other influencers surrounding the topic that you’re tweeting about.

So whenever you Tweet another users content make sure you @ mention them so that when they’re checking their mentions they’ll see your name.

When you first try this you might not notice that this has any affect but this can easily be due to the number of mentions that the user gets but when you start to mention the same user more and more than you will definitely start to get on their radar.

This can easily result in retweets to their target audience, traffic and gaining new followers – remember this is all highly targeted providing if you go about this the right way which is incredibly powerful.


9. Leverage tweet scheduling

Chances are that some of your followers just won’t see updates at certain times and other followers will see your updates at different times so to reach as many of your followers as possible it’s worth scheduling a few tweets.

I understand that you may be concerned about spamming and that’s a very valid concern so be sure to spread the tweets out a bit but remember; this is Twitter not Facebook.

I wouldn’t advise that you do something like this on something like Facebook because people just aren’t accustomed to this and on a personal note, I find it more annoying on Facebook than I do on Twitter.

“Leveraging tweet scheduling will seriously help you cut through the background noise”


10. Don’t make it difficult for people to follow you

Last week I was reading a really cool article on this guy’s website (I won’t name names), the content was great and I felt compelled to follow him on Twitter.

Then I ran into a problem – I couldn’t find a link to his Twitter profile anywhere and I ended up searching Google and finding it that way.

What I want to be clear about here is that if it was someone else or I was in more of a rush and didn’t have time to mess about then I wouldn’t have spent the extra time to mess about finding the site owners Twitter profile.

You will always get people that will go the extra mile to connect with you, but if you make it extremely difficult for people to connect then the majority of people won’t, not necessarily because they don’t value what you have to say but in most cases they just don’t have the time.

This lesson can be applied to any type of marketing, whether you’re using content marketing, internet marketing, search engine marketing or any other aspect of social media marketing.


11. Ask people to follow you

It’s surprising how powerful and effective a good call to action can be although there are those that think this can sound desperate but there is a great phrase that really fits well with this piece of advice.

“If you don’t ask, you don’t get”

Just to be clear, when I say; Ask people to follow you – I don’t mean beg them to follow you or anything like that (that will sound really desperate). Just ask them.

This sort of thing should be used on your blog (in your sidebar and posts), in other social networks, other communities and email signatures.


12. Seek out opportunities to promote your content

One thing that will seriously improve your success online is your ability to seek out new opportunities and explore them.

For example, if you have a dialogue open with someone who could be interested in your content then let them know about your content or ask them to share it.

Another one that can be quite powerful is tweeting someone you’ve mentioned or linked to in an article and ask them to share it; this won’t always be successful  has the potential to be extremely powerful especially  if that particular user is someone whose content you’ve tweeted in the past and mentioned them in the tweet (e.g. tip 8).


13. Keep the pace up

If you don’t keep the pace up on Twitter then it will harm your success, remember it takes time and there is no big magic red button for instant success.


14. Leave some space in your tweet

I’ll be the first to admit that 140 characters sometimes doesn’t feel like enough at all but if you can then I’d recommend you make some additional space, just enough for RT @yourusername  just so that you won’t miss out on any mentions from those that still RT the old way.

Remember, when you get a retweet, they won’t be tweeting the content of your tweet but YOU as well.

If enough people start seeing your name more often then you’re going to get a bunch more followers and how people perceive you in the market place will start changing in a very positive way.


15. Embed tweets in your posts

You might have seen embedded tweets on a few sites already; they provide a great call to action that will increase your retweets and your number of followers. It’s very easy to setup, Twitter has a great help page on setting this up.



Please ReTweet and follow for some good Karma and great content


16. Jump on trending topics (keep it relevant though)

This have a huge effect on the reach of your tweets but if you don’t keep it relevant then you’ll just be perceived as a spammer which you don’t want at all. (although it’s important to remember that everyone has a different opinion on what spam really is).

All that being said, please don’t think that just because you stuff #hashtags into your tweets that your tweets will instantly go viral – keep the hash tags to a minimum and don’t abuse them.

It’s common to see people using hash tags of things that aren’t trending so it’s worth finding out what’s trending before you tweet. (Check out the recommended tools below for a few really helpful tools including an overview of Trendsmap.com).


17. Setup a Twitter button that mentions your @username

There are a crazy amount of social sharing buttons that allow people to tweet your content directly from your blog but not all of them do.

Why is this useful?

This will show you everyone who is tweeting your content directly from your blog inside your Twitter client which gives you a great opportunity to open up dialogue with them.

If you’re using WordPress then setting this up is VERY easy because all you need is the Digg Digg plugin which gives you access to a few different tweet buttons that allow the inclusion of your @username in tweets. Digg Digg also allows you to include share buttons for other social sites).

18. Push your popular Tweets further

Some of your Tweets will perform better than others, that’s a fact – this could be down to a number of factors which include; the headline, content and time of the tweet (there are a few more but these are the main ones).

Dig out your most clicked or most retweeted tweets then reschedule them to draw some more attention to them and then see how they perform a second time.

You can easily find out how many clicks your top tweets have had by using the reporting function in Hootsuite Pro (try it free for 30 days here).

Other options include tracking links with URL shortners like Bit.ly for example.

For tracking retweets and the number of times an article has been tweeted then I suggest you use Topsy.com (more on this in the recommended tools section).  All you need to do is just type your domain into the search box and take a look through the results; be sure to look out for the tweet count in orange at the end of the tweet.


Recommended/Best Twitter Tools

You’ll notice that there aren’t many tools that I’ve listed here, but there’s a reason for that – there are just so many on the market it’s really easy to get bogged down and end up spending 10 times more time than you need to so I prefer to keep things simple and use the tools that make the biggest difference to my reach on Twitter and also my productivity.

1. Hootsuite

Do you have this already? If not then why not? There are very few things that I would consider to be more useful. This saves me an incredible amount of time and has a lot of other cool features that you will LOVE but to get the most benefit you need to upgrade to the pro version.

Click here to try the pro version free for 30 days.


2. Tweet When

This handy tool allows you to discover the best times for you to tweet to your followers to ensure you get the most retweets and mentions. It’s completely free to get going.

Click here to try Tweet When.


3. Tweriod

This tool is designed with the same aim as Tweet When, but the way it goes about doing this is slightly different because instead of analysing when you get the most retweets Tweriod makes suggestions based on the location of your last 1000 followers.

Click here to try Tweriod.


4. Triberr

This is an amazing tool that allows you to easily build up a strong community of like-minded tweeps but you will get the most benefit from Triberr by connecting it to your blog.

The way this works is that you join Tribes of bloggers with the same interests, you then install a plugin on your blog and send your posts to the tribes you’re a member of and then the other members of the tribe share the post with their followers.

Then you return the favour by sharing the content from people within your Tribe. The other way this can benefit you leads back to scaling your tweets – when you share other peoples content you have the ability to drip feed relevant tweets to your followers which will allow you to get to the 10-20 tweets a day quickly.

Click here to try Triberr.


5. Trendsmap

Using trending topics can be a really powerful way of getting yourself noticed on Twitter and this is one of the most powerful tools I’ve seen so far.

It’s completely free to use and lays out trending topics over a world map while giving you access to country trends, trends that are breaking globally, trending users, trending videos and the ability to search through trends.

Click here to try Trends Map.

6. Topsy

I love this tool; it allows you to dive in and search for your domain name and bring up a full list of all the tweets that link to your website broken up by post/page.

There is also another service that Topsy offer that is extremely useful, that is the social analytics section. You can see the mentions of a domain, @username or keyword going back up to a month; if you want you can even compare up to 3 queries which will be very useful for seeing how well your competitors are doing on Twitter.

Click here to try Topsy.


There you have it, 24 very easy ways that you can use right now to start building your targeted Twitter following and start getting more traffic.

The takeaway here is that anything worth doing takes effort and Twitter is no different so take advantage of the advice and tools that I’ve listed above and see how you get on.

This list is by no means exhaustive so do you have any of your own tips that you would like to share?

Adam is founder of Blogging Wizard; a passionate marketer and blogger. Marketer by day, blogger by night Adam lives and breathes SEO. Adam is also a guitarist, fan of Firefly and Chinese takeaways.

Sharing, listening and learning – are you doing it?

womans-ear I’ve been reading a lot of posts and eBooks recently that go on about how you need to share to get the most out of social networks. Sharing is good, whether you automate it or set time aside each day. I share things that are of interest to me and to those who follow me.

On Twitter, I have a core of people that I follow. They are mainly sharing about blogging, marketing and other related subjects. It keeps me informed. Then there are the ‘outer set’ that share non-related stuff, good for ideas and sparking off new thoughts.

Those that follow me on Twitter will see that I share things from my own blog and reshare relevant posts.

You can see it’s a give and take situation.

On LinkedIn, I share my own blog posts and other stuff that is relevant and only relevant. After all it is a business oriented network.

I treat each network differently because they have different uses. I share my own blog posts but not always on the same network. It depends on the content and the social network. If I shared the same message on every network it will just look like I have nothing new to say. Same old message every where you look.

You will also find that I don’t share that often. That’s because I am listening more than talking.

Listening is an important part of any conversation. I get to learn what the latest trends and developments are. Once I am aware of what’s going on I can then share the right things.

Businesses are always encouraged to get on to social networks and share. However, are you also listening? Are you taking note of what your potential customers are saying? Are you following the latest from your peers and others in your industry?

Spread your time and investment in social media

eggs_in_basket Do you remember the phrase, ‘don’t put all your eggs in the same basket’? It seems that it also applies to social media. In the past I was happy to recommend Facebook and perhaps another social media sites to use for marketing. However, lessons have been learned.

The debates still go on about Facebook’s actual intention with their changes to EdgeRank. But it has upset many, many who focus mainly on Facebook for marketing. With a big rise in the amount of different social networks you can now use, it’s about time to diversify.

One thing you must remember is that you are a business, so get networking on LinkedIn and get taken seriously. Get some great photo’s of your products taken and get them out on The Fancy and Pinterest. Organising an event? Twitter can be a part of your efforts to gain interest before, during and after.

If you are having trouble creating a strategy, then consider this. Everything you do on social networks should have at least this aim, getting real people to visit your site. Encouraging them to sign up for your email list and keep the sales process going.

Yes, it going to take some extra time out of your day but business has to do more to get the attention they want.

Twitter now offers cover photos

twitter profile header image

Like Facebook Timelines, Twitter is now including cover photos for your profile. While it doesn’t improve the page per say, it does give another place to add branding. To add yours is really pretty simple. It’s just a matter of choosing an image.

Head over to Twitter and log in. Select ‘Settings’ and then ‘Design’. Scroll down until you see ‘customise’. Look for where it says ‘header’, from there you can upload an image.

The recommended dimensions are 1200 x 600. Once the image has been uploaded you can move it around to get it in to the position you want. The image for this post is the one I used on my profile. So it can be smaller if you have nothing large enough.

The text is superimposed on top and centered, that includes your small profile picture used against your tweets. So keep that in mind for your images, important elements should be to the left or right so they are not covered up.

Infographic: What makes up the perfect Facebook update

This infographic comes from the Strategy Blog, This is What The Perfect Facebook Post Looks Like.


Spectators, connect to your networks, set…Tweet!

social olympics

This is a guest post by Anil Sharma who is a blogger for Fresh Networks

The Olympics games, or as it is officially known through the blogosphere the ‘social olympics.’

The games have been dubbed the ‘social’ Olympics, due to the amount of social activity that has been surrounding them.

From the lead up to the Olympics, Twitter has been used time and time again by the organising committee, to the athletes and 2012 volunteers – with LOCOG even creating a Twitter account to post pictures of the Olympic Park throughout development to completion and through to the events happening at the moment. The Olympics has seen a spike in activity like never before, with athletes gaining more than triple their following after winning an event.

New records

According to statistics issued by Twitter some weeks ago, their users rate has more than quadrupled since the 2008 Beijing Olympics, from 6 million users in 2008 to 500 million users.

Nearly 10 million tweets were sent during the opening ceremony (excluding Tim-Berners-Lee) and nearly 4.4 million mentions of Team GB have been made since the Olympics began.

As expected the biggest charge came on the 4th of August when Team GB surpassed expectations and won six gold medals, including the success made by Mo Farah in the 10,000 metres and heptathlon success made by Team GB ‘poster girl’ Jessica Ennis.

Never before has a social network been so involved with a major sporting event as it has been with the London 2012 Olympic games, whether it be people tweeting at how fast Usain Bolt is or to the now famous NBC fail hashtag.

The Olympics is an interesting time to say the least, even more so with information hungry spectators taking to the microblogging site to post their views on what is the greatest show on earth.

The role of Twitter was amplified when Tim-Berners-Lee tweeted ‘This is for everyone #london2012 #oneweb #openingceremony’’ during the opening ceremony – a message which was then displayed by the audience to all spectators in the Olympic stadium.

The microblogging site has definitely been at the forefront of all social networks and media since the Olympic games started and it seems it has no intention of slowing down.

From the track to Twitter

It’s not only the millions of spectators tweeting about the games, this spike of Tweets being sent refers also to the many athletes on the site too – who have actively been interacting with supporters.

Twitter has even taught me and many people a thing or two about sports I had no interest in watching, but was compelled to watch due to rules and commentary being ridiculed and in most cases enhanced through twitter.

The thing with Twitter is, it IS truly a social network as we are free to connect to anyone we like at any time and tweet to them. This what being a social network is about and allowing users who do not necessarily know each other to talk on a level playing field which is the games right now.

With this said, I think it is fair to say that people are actually watching the screen in their hand or on their laps and not just the one at the front of the room.

Anil Sharma is a blogger for Fresh Networks, a social media agency that specialises in social media strategy. Interests in social media,hip-hop music and being awesome.