I recently went through the process of reorganising the categories on my WordPress site. It’s quite easy to get carried away and have loads of them. But I had a bit of a brainwave and thought of a better way of doing it.
Depending on your WordPress configuration, categories can appear in the URL of the post you are reading. The thought is that they might be seen as keywords for search engines. As an SEO practice this is not bad, though more importance is given to them appearing in the content.
So I rethought the way I use categories and came up with the following…
Why not think of categories as hash tags?
Twitter has hash tags, they are there to help target tweets and to aid in search. So if people are searching for tweets about hotels in London then they may well use #London #hotels. Think of your categories in the same way.
If you are using Tweet Last Post plugin then categories can be used as hash tags. So make sure that the category your post is under is the right one.
Get your categories organised
I reduced my category count by creating sub-categories. Under ‘business’ I have events, law and tools. The main reason is to better represent posts and help me stay organised. The other benefit is that Tweet Old Post will use the parent categories. So a post under the sub category of events which is under Business will have the hash tags of #business #events.
Avoid multiple categories where possible
I was in the habit of putting posts under 2 or 3 categories, treating them like WordPress tags. However, this causes the same post to appear multiple times. As each post has a URL using the category, search engines will see the same post many times. Not good. Wordpress tags should be used to link common themes together across categories.
So how do you organise your posts? What rules do you apply?